Twitter CEO Jack Dorsey ignited a backlash online after revealing that he ate at Chick-fil-A this month.
On Saturday, Dorsey posted a photo on Twitter with the caption “Boost @ChickfilA,” showing he had saved 10% on a $31.58 order at the fast-food chain.
Critics immediately seized on Dorsey’s support of Chick-fil-A, whose CEO has come under fire for his views on same-sex marriage, during Pride Month.
“You must love the taste of bigotry!” one person wrote in response.
“Why is Twitter boosting a notoriously anti-gay company during #PrideMonth?” another person wrote.
Among the critics was the former CNN anchor Soledad O’Brien, who said, “This is an interesting company to boost during Pride month, @jack.”
Dorsey responded: “You’re right. Completely forgot about their background.”
Some people supported Dorsey’s decision to eat at Chick-fil-A, saying that it’s “great” and that he shouldn’t have to apologize for eating a chicken sandwich.
One person tweeted: “Don’t give in to these people and their complaints. I’m gay and I LOVE ChickfilA. Ridiculous. Go on and eat that ChickfilA and post as much as you want about it!”
The backlash shows Chick-fil-A still has lingering problems with its brand image following remarks six years ago by the company’s CEO, Dan Cathy, regarding his views on same-sex marriage.
Cathy set off a fury among gay-rights supporters in 2012 that led to nationwide protests after he told the Baptist Press that the company was “guilty as charged” for backing “the biblical definition of the family unit.”
Reports soon emerged detailing Chick-fil-A’s many charitable donations to anti-LGBTQ organizations.
For months afterward, protesters rallied outside Chick-fil-A restaurants across the country and held “kiss-ins,” where same-sex couples kissed in front of onlookers and TV cameras covering the backlash.
Since then, Chick-fil-A has worked to shed its controversial image, and over time, protests against the chain have largely dissipated.
Given the backlash against Dorsey’s Chick-fil-A meal, however, it seems the fast-food chain still has some work to do to move past Cathy’s comments.