Amazon’s IMDb Launches Freedive, A Free Streaming Video Channel – Deadline

Amazon’s authoritative online movie and television database IMDb is launching a a free streaming video channel called IMDb Freedive, providing access to such TV shows as Heroes and Fringe, and movies like Memento.

The ad-supported channel will let users watch films and television shows on the IMDb website, using their computers or Amazon Fire TV devices. It’ll be available soon on IMDb’s mobile apps. The service expands IMDb’s video offerings beyond short-form original series, trailers and celebrity interviews.

“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, Founder and CEO of IMDb. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free.”

IMDb’s offering is similar to the Roku Channel, which similarly brings together a collection of movies and television shows that are free to watch.

The ad-supported service seeks to capitalize on IMDb’s considerable reach. IMDb is a leading source of information about movies, TV shows and celebrity information, offering details about more than 5 million movies, TV and entertainment programs and more than 8 million cast and crew members. Its combined web and mobile audience reaches more than 250 million unique monthly visitors.

Amazon didn’t immediately respond to a request for information about the size of the video collection. In announcing the service, it said the IMDb Freedive catalog will continue to evolve, with new titles added regularly. It’s available at  http://www.imdb.com/freedive.

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